Experience
October 2019 - February 2024
Wayfair Ltd.
Senior Product Manager
Berlin - Germany
Wayfair is an American e-commerce company that sells furniture and home goods.
- Led the vision, strategy, and execution of Wayfair's CRM tool used by 800+ account managers and C-level executives.
- Launched the CRM iOS App, boosting usage from 40% to 83%.
- Partnered with UX/UI designers to create an intuitive and engaging CRM iOS app, increasing NPS score from -75 to 12 in six months.
- Re-engineered meeting preparation processes, reducing meeting preparation time by 50%.
- Conducted product discovery for a new supplier onboarding dashboard, reducing onboarding TaT by 20%.
- Developed a proof of concept to convert meeting notes into follow-up emails via Google's Vertex AI Studio, potentially saving up to 100 hours per account manager annually.
- Launched a CRM reporting page leveraging Wayfair's Data API, resolving discrepancies in internal reporting tools.
- Negotiated product priorities with stakeholders, increasing overall CRM usage from 70% to 90%.
- Integrated Google Calendar into CRM, increasing meeting scheduling efficiency, with 50% now set via Google Calendar.
- Developed a new analytics tracking plan using Google Analytics and GTM best practices.
August 2018 - April 2019
Hackerbay (Singularity Technologies GmbH)
Product Manager
Berlin - Germany
Hackerbay was a Digital Consultancy and Software Development Agency.
- Led the end-to-end project lifecycle for multiple digital projects, ensuring on-time and on-budget delivery.
- Conducted workshops with clients for project mission and scope definition.
- Supervised product design ideation, usability tests, and stakeholder reviews.
- Key projects: Vodafone Onboarding Project (web and mobile), Vodafone Incident Project (mobile web app), Digital Factory Works Project (chat and digital space)
May 2018 - July 2018
LLInformatics S.K.A.
Product Manager - Freelancer
Berlin / Warsaw
LLInformatics is a Software Development and Product Consulting Agency
- Owned the end-to-end project for Stillpoint Spaces for Generali SpA, digitising counselling via video conferencing.
- Conducted usability tests and implemented product improvements.
- Designed user flows and story maps focusing on component prioritisation.
December 2014 - December 2017
BidderPlace GmbH (Mobidea Group)
Product Manager - Team Lead
Berlin - Germany
BidderPlace was a self-service performance affiliate marketplace for mobile advertisement campaigns.
- Developed and launched a B2B marketplace, aiding in a €10M acquisition by Mobidea.
- Optimised platform back office, reducing workload by over 30% and driving 75% revenue growth.
- Initiated and managed the product merger between Mobidea and BidderPlace.
- Implemented Google Analytics and conducted QA processes.
- Implemented Agile practices, improving team performance and product operations.
- Scaled the company engineering team from 1 to 4 developers.
October 2013 - November 2014
Epic Companies GmbH / Gymondo GmbH
Business Intelligence Manager
Berlin - Germany
Epic Companies was a startup incubator specialising in e-commerce and digital startups. Gymondo is a subscription based online fitness platform that makes fitness easily accessible.
- Managed finance KPIs, payment systems, fraud prevention, and customer support.
- Created business plans, revenue forecasts, and investor reports.
- Developed and automated customer base, churn, cac, marketing campaign performance and MRR reports.
- Worked on pricing strategies and explored usage-based pricing.
July 2012 - August 2013
Madvertise GmbH
Business Analyst
Berlin - Germany
Madvertise was a mobile ad-network offering solutions that leverage audience targeting and real time bidding technologies.
- Managed sales reporting and new partnerships.
- Specialised in mobile ad networks and DSPs.
- Conducted market research and developed new business proposals.
- Created Salesforce CRM layouts and dashboards.
October 2011 - April 2012
DN Capital LLP
Venture Capital Analyst - Intern
London - UK
DN Capital is a growth and early stage Venture Capital fund focused on software and digital media markets.
- Participated in due diligence processes, meeting with managers, and conducting market research.
- Assisted portfolio companies with mobile application testing and benchmarking.
- Managed internal documents, fundraising materials, and monthly deal reporting.
- Screened new deals and assessed market attractiveness.
Skills
HTML
CSS
SQL
GCP
Postman
Figma
Miro
Jira
Scrum
Google Design Sprint
Italian
English
German
French
Education
January 2011 - May 2012
ESCP Business School
Master in European Business
London - UK
September 2007 - May 2010
Bocconi University
Master of Science in Economics
Milan - Italy
Dissertation: “Google and the online advertising market: economic theory and antitrust issues”
September 2004 - November 2007
University of Turin
Bachelor of Arts in International Commerce
Turin - Italy
Dissertation: “Critical issues about regulation of highways industry in Italy”