Experience
December 2024 - Present
Aroundhome
Senior Product Manager
Berlin - Germany
Aroundhome is a German Lead Generation Marketplace connecting homeowners with home improvement services.
- Built and scaled Internal Enablement as the operational engine behind Aroundhome’s partner business.
- Architected and evolved the Salesforce-based partner lifecycle across acquisition, onboarding, contracting, lifecycle changes, termination, and invoicing.
- Led product strategy, discovery, and execution for Salesforce-centered workflows, internal tools, and automation supporting the full partner lifecycle end to end.
- Drove business process redesign and operational scalability by translating company strategy into clear product initiatives, systems improvements, and pragmatic execution plans.
- Partnered closely with engineering, operations, and business leaders to simplify complex internal processes and build scalable operational flows.
October 2019 - February 2024
Wayfair Ltd.
Senior Product Manager
Berlin - Germany
Wayfair is an American e-commerce company that sells furniture and home goods.
- Owned product vision, strategy, and roadmap for Wayfair’s CRM platform used by 800+ account managers and senior executives.
- Launched the CRM iOS app, increasing usage from 40% to 83%, and partnered with UX/UI on improvements that raised NPS from -75 to 12 within six months.
- Led a platform decoupling and infrastructure migration initiative that improved deployment cycles and reduced system dependencies.
- Re-engineered meeting preparation workflows, reducing preparation time by 50%.
- Led discovery for a supplier onboarding dashboard that reduced onboarding turnaround time by 20%.
- Developed an AI proof of concept using Google Vertex AI Studio to transform meeting notes into follow-up emails, with potential savings of up to 100 hours per account manager annually.
- Launched a CRM reporting page leveraging Wayfair's Data API, resolving discrepancies in internal reporting tools.
- Integrated Google Calendar into CRM, increasing meeting scheduling efficiency, with 50% now set via Google Calendar.
- Developed a new analytics tracking plan using Google Analytics and GTM best practices.
August 2018 - April 2019
Hackerbay (Singularity Technologies GmbH)
Product Manager
Berlin - Germany
Hackerbay was a Digital Consultancy and Software Development Agency.
- Led end-to-end delivery of multiple digital products, ensuring on-time and on-budget execution.
- Facilitated client workshops to define product mission, scope, requirements, and priorities.
- Led ideation, usability testing, and stakeholder reviews across digital onboarding and self-service product initiatives.
- Worked on projects including Vodafone onboarding, Vodafone incident self-service, and a digital platform concept for Factory Berlin.
May 2018 - July 2018
LLInformatics S.K.A.
Product Manager - Freelancer
Berlin / Warsaw
LLInformatics is a Software Development and Product Consulting Agency
- Owned end-to-end product delivery for Stillpoint Spaces for Generali, digitising counselling services through video conferencing.
- Conducted usability tests and translated findings into product improvements.
- Designed user flows and story maps to support prioritisation, scope definition, and product delivery.
December 2014 - December 2017
BidderPlace GmbH (Mobidea Group)
Product Manager - Team Lead
Berlin - Germany
BidderPlace was a self-service performance affiliate marketplace for mobile advertisement campaigns.
- Led product development of a B2B marketplace that supported a €10M acquisition by Mobidea.
- Optimised back-office operations, reducing workload by 30%+ and contributing to 75% revenue growth.
- Managed product integration during the merger of Mobidea and BidderPlace.
- Introduced Google Analytics, QA processes, and Agile practices to improve product operations and team performance.
- Helped scale the engineering team from 1 to 5 developers.
October 2013 - November 2014
Epic Companies GmbH / Gymondo GmbH
Business Intelligence Manager
Berlin - Germany
Epic Companies was a startup incubator specialising in e-commerce and digital startups. Gymondo is a subscription based online fitness platform that makes fitness easily accessible.
- Owned finance KPIs, payment systems, and business intelligence reporting.
- Produced investor reports and revenue forecasts, supported fraud prevention, and automated KPI and campaign reporting.
- Developed business plans, investor presentations, and strategic analyses for portfolio companies
- Contributed to projects including Gymondo, Department47, and Valmano.
July 2012 - August 2013
Madvertise GmbH
Business Analyst
Berlin - Germany
Madvertise was a mobile ad-network offering solutions that leverage audience targeting and real time bidding technologies.
- Managed sales reporting, partnership analysis, and market research in the mobile advertising space.
- Developed Salesforce CRM layouts and dashboards to improve reporting visibility and sales operations.
October 2011 - April 2012
DN Capital LLP
Venture Capital Analyst - Intern
London - UK
DN Capital is a growth and early stage Venture Capital fund focused on software and digital media markets.
- Supported due diligence, market research, deal screening, and portfolio company analysis.
Skills
HTML
CSS
SQL
GCP
Postman
Figma
Miro
Jira
Scrum
Google Design Sprint
Italian
English
German
French
Education
January 2011 - May 2012
ESCP Business School
Master in European Business
London - UK
September 2007 - May 2010
Bocconi University
Master of Science in Economics
Milan - Italy
Dissertation: “Google and the online advertising market: economic theory and antitrust issues”
September 2004 - November 2007
University of Turin
Bachelor of Arts in International Commerce
Turin - Italy
Dissertation: “Critical issues about regulation of highways industry in Italy”